One year ago, Genuist Beauty, founded by award-winning brow and makeup artist Alyson Hoag, launched with a bold vision: to challenge the beauty industry’s obsession with age and offer something no one else had—brow-first essentials designed for women evolving at every stage.
Because here’s the truth: Brows are just the beginning.
We set out to create products that are effective, feature-defining, clean and effortless—starting with brows, the most powerful feature on your face. Because when your brows are right, your whole face comes into focus.
Now, we’re taking that same approach to makeup—creating easy, effective beauty solutions that work for you, not against you. No complicated routines, no trends that don’t translate—just clean, easy-to-apply makeup that enhances your features and works seamlessly for you.
Genuist Beauty is more than a brand. It’s a Movement!
We started the Perennial Movement—for women who don’t look their age, act their age, or let age define them. Perennials are forever blooming. They know beauty isn’t about fighting time—it’s about owning your evolution, defining your features, and showing up fully as yourself.
Women everywhere are waking up to what we’ve always known: The beauty industry doesn’t get to decide what beauty looks like. You do.
So, what’s next? More than just celebrating a milestone—we’re setting a new standard. We’re expanding. Innovating. Continuing to change the conversation around beauty .
And we’re doing it with you.
From reimagining brow care to developing the next generation of effortless, feature-defining makeup essentials, we’re creating what’s been missing—beauty that works for you, at every age.
Follow us on Instagram @GenuistBeauty and share your Perennial story. Let’s show the world that beauty isn’t something we lose—it’s something we carry, cultivate, and own.
Because we are forever in bloom.
A Celebration of Beauty: A Week of Exclusive Birthday Sales!
Now, we’re celebrating one full year of empowering beauty—and what’s a birthday without something special?
Every day from March 7–12, we’re dropping a new 24-hour-only deal on our best-selling products. And trust us, these are the biggest savings of the year.
Follow us on Instagram @GenuistBeauty, where we’ll reveal a new sale every day until March 12.
Shop the celebration at www.genuistbeauty.com—before these deals disappear!
About Genuist Beauty
Genuist Beauty is redefining beauty with brow-first essentials and effortless, feature-enhancing makeup designed for women at every stage of life. Founded by award-winning brow and makeup artist Alyson Hoag, Genuist Beauty challenges outdated beauty standards with clean, effective, and easy-to-use products that work for you, not against you.
In just one year, Genuist Beauty has made waves:
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As seen on NBC’s The Today Show with Hoda & Jenna
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Winner of Skincare Anarchy’s Best Brow Product of 2024 for Brow Primer
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Smooth Canvas Under Eye Primer named an Oscar-Worthy Beauty Essential by Los Angeles Magazine
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Featured press coverage in CNN Underscored, Medium/Authority Magazine, Atlanta News First, and more.
Genuist Beauty’s collection includes the Roller Brow, Brow Primer, Revival Brow, Brow Renewal, Roller Brow Defining Pen, Tiny Liner and Smooth Canvas Under Eye Primer—each designed to enhance your natural beauty.
At the core of Genuist Beauty is the Perennial Movement—a celebration of timeless beauty, confidence, and redefining age on your own terms.
Shop the collection at www.genuistbeauty.com.
