Genuist Beauty Founder and CEO, Alyson Hoag, was recently featured in an insightful article by Authority Magazine. Known for their in-depth interviews with authorities in business, pop culture, wellness, social impact, and tech, Authority Magazine shined a spotlight on Alyson’s transformative approach to beauty, her innovative approach to eyebrows through her brow care line, her strides toward sustainable packaging in the beauty business, and the demand for cleaner ingredients in cosmetics.
In the article, Alyson delved into her 30 plus year career in the beauty business as an award-winning makeup artist, brow expert, salon owner of Authentic Beauty Makeup Salon & Brow Studio in Atlanta, and owner of her own cosmetics company, Genuist Beauty.
Her expertise is unparalleled, and her sought-after brow care line, recently featured on The Today Show offers clean formulas in sustainable packaging, catering to people of all ages, especially women in their 40s and up, helping them achieve beautiful, healthy brows.
Here are some highlights from the article:
Alyson's Path to Beauty Excellence
Alyson shared her early career challenges and how a mentor helped her perfect her brow artistry, as she emphasized the importance of brows first in a beauty routine and proper eyebrow placement for enhancing one’s overall appearance, a principle that led her to open Authentic Beauty Makeup Salon & Brow Studio, voted best brows Atlanta, and later led her to create Genuist Beauty.
Innovative Techniques and Beauty Products
Alyson also shared a transformative moment she had with a client who used a derma roller and serum on her brows, leading to significant brow improvements. That moment inspired Alyson to create the Roller Brow, a one-of-a-kind brow tool that combines the power of a derma roller with a brow-enhancing serum that comes in sustainable packaging that gets dormant, lackluster brows blooming.
Join Genuist Beauty’s Clean Beauty Movement
Alyson also discussed her vision for Genuist Beauty to promote a healthier narrative around aging, advocating for beauty that embraces every person at every stage of life. Inspired by the timeless quality of perennial flowers, the Perennial movement encourages us all to bloom boldly with a mindset that we get better with age.
Dive into Alyson’s full insights and discover how Genuist Beauty is shaping the future of beauty in Authority Magazine on Medium here. Learn more about Genuist Beauty's Total Brow Care System here.
