Think waxing is best for brow shaping? Still plucking every stray hair? You’re not alone—but these myths might be what’s holding your brows back. At Genuist Beauty, we’re busting the most common brow mistakes and revealing what your brows actually need to thrive. Get expert insight from brow guru Alyson Hoag and discover the real path to full, healthy, balanced brows.
Genuist Beauty is making headlines! Our Smooth Canvas Under Eye Primer has been featured in Los Angeles Magazine as an Oscar-worthy beauty essential, recognized for its ability to blur, hydrate, and create the perfect base for crease-free concealer. See why Hollywood’s best-kept beauty secret is a must-have—read more on our blog!
Why is brow conditioning important? Your brows are the foundation of your beauty routine, shaping your face and elevating your makeup look. Dry, unruly brows can throw off your entire appearance—but a daily brow conditioner is the ultimate fix. Hydrate, tame, and strengthen your brows to create a flawless base for styling and ensure your brows and your makeup look polished and cohesive every time.
Beauty Has No Expiration Date, but for too long, beauty has been confined by narrow ideals. But what if beauty wasn’t about perfection or youth? What if it was about courage, resilience, and celebrating who you are at every stage of life? Join the Perennial Movement and explore how beauty grows stronger with time. Read more about this empowering beauty revolution.
Your mindset shapes everything—how you grow, connect, and thrive in every season of life. For Genuist Beauty CEO & Founder Alyson Hoag, the Forever Blooming Mindset is a philosophy rooted in the Perennial approach: life as a cycle of growth, rest, and renewal. It’s a practice of planting seeds of courage, watering them with intention, and nurturing the light of gratitude and authenticity. No matter where you are in your journey, you can bloom again.
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Join us behind the scenes of a Parisian photoshoot that celebrates the essence of Genuist Beauty—timeless elegance, playful spontaneity, and the strength of women supporting each other. From sunrise at the Arc de Triomphe to joyful moments by the Seine, this story is about more than just beauty; it’s about living boldly and authentically at every stage of life.
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