Blogs

Monet’s garden taught Genuist Beauty's Alyson Hoag a truth she’s known for years as a makeup artist and beauty brand owner—beauty isn’t static, it’s an evolving art form that reflects who we are at each stage of life. Just as Monet's garden blooms season after season, we too have the power to bloom endlessly. Now is the time to claim your light, embrace your evolution, and ask yourself: how will you bloom today?

A Return to Self-Care: Reclaiming Your Beauty and Power

Self-care is more than a luxury—it’s a necessity. At Genuist Beauty, we believe that caring for yourself is key to rediscovering your beauty and strength. From simple daily rituals to moments of reflection, self-care helps you reconnect with who you are. Let’s celebrate the power of self-care and embrace the beauty that comes from within, at every age and every stage.

Join the 30-Day Brow Care Challenge!

Gear up for National Brow Day on October 2nd with our 30-Day Brow Care Challenge. Get daily tips, tutorials, and expert advice from Genuist Beauty to achieve bold, beautiful brows. Let’s elevate your brow game together!

Daring to be 'Too Much': A Parisian Photoshoot That Redefined Beauty"

Have you ever been told you're 'too much'? Too emotional, too intense, too bold? I have, and this Parisian photoshoot was my way of embracing every bit of it. From the golden light of the Louvre to the iconic Eiffel Tower, I turned my 'too much' into a celebration of everything that makes me who I am. This journey was about more than just capturing beautiful images—it was about daring to dream big, setting bold goals, and living out loud. Join me as I share how I transformed a vision into reality, and how you can, too.

n the heart of Paris, where history and elegance intertwine, I embarked on a journey that transcended a simple photoshoot. This was about embracing my own Perennial spirit—blooming boldly and unapologetically at every age. Paris became the backdrop for stepping into my power, silencing the doubts, and replacing them with a resounding “Yes” to life. From channeling Wonder Woman’s strength at the Louvre to celebrating ageless beauty at Giverny, this experience was a declaration: We are forever blooming, forever evolving, forever beautiful.