Genuist Beauty is turning one! In just a year, we’ve been featured on NBC’s The Today Show with Hoda & Jenna, won Best Brow Product of 2024, and launched game-changing beauty and brow essentials that enhance, not erase. Join us as we celebrate this innovative beauty and brow care line with a week of exclusive birthday sales from March 7–12!
Say goodbye to under-eye creasing and cakey makeup! Discover how Smooth Canvas Under Eye Primer from Genuist Beauty blurs, hydrates, and transforms your under-eye area for a flawless, natural look. Read more to see why it’s a must-have!
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Join us behind the scenes of a Parisian photoshoot that celebrates the essence of Genuist Beauty—timeless elegance, playful spontaneity, and the strength of women supporting each other. From sunrise at the Arc de Triomphe to joyful moments by the Seine, this story is about more than just beauty; it’s about living boldly and authentically at every stage of life.
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Alyson Hoag, CEO & Founder of Genuist Beauty, is redefining what it means to age with purpose and boldness. Discover how she’s turning this milestone into her most powerful chapter yet. Curious about the secrets to living beautifully at every stage of life? Read the blog and be inspired by the Perennial movement that’s all about blooming brighter with each pasing year.
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Genuist Beauty's Alyson Hoag was recently featured in an insightful article by Authority Magazine. Dive into the story to learn about her innovative brow products, strides toward sustainable packaging, and her clean, age-inclusive beauty line, recently featured on The Today Show. Don't miss this inspiring read!
Genuist Beauty was recently featured in Beauty News NYC for their innovative Roller Brow, recognized in the article as one of the year's smartest beauty solutions at the Makeup Show NYC. Read more about this standout product that merges a brow derma roller with a potent brow serum, effortlessly enhancing brow fullness and appearance.