Blogs

Celebrate National Brow Day with Genuist Beauty’s biggest sale of the year—40% off all products! From our Roller Brow to our award-winning Brow Primer, get the perfect brows you've always wanted. Plus, in honor of Breast Cancer Awareness Month, 20% of sales from our Brow Renewal Nightly Brow Treatment will be donated to the Atlanta Cancer Care Foundation. Shop now and let your brows bloom beautifully while supporting a great cause!

n this final chapter, Alyson Hoag, founder of Genuist Beauty, shares her unforgettable journey through Paris, where the inspiration for the Perennial Movement and Genuist Beauty came to life. From breathtaking views to intimate moments of reflection, Alyson reflects on the magic that Paris infused into the creation of her age-defying beauty brand. This behind-the-scenes story captures the heart of Genuist Beauty and its mission to celebrate timeless, ever-blooming beauty. Dive into the full story and be inspired to embrace your own journey, no matter your age.

Discover how to achieve stunning brows with Genuist Beauty’s simple, effective brow routine. From conditioning with our Revival Brow Daily Conditioner to shaping with our Brow Primer, and perfecting with the Roller Brow Defining Pen, this step-by-step brow guide will help you create flawless brows every morning. Plus, explore our nighttime brow care tips for healthy, fuller-looking brows all day, every day. Perfect for the woman on the go who wants to enhance her natural beauty effortlessly.

Monet’s garden taught Genuist Beauty's Alyson Hoag a truth she’s known for years as a makeup artist and beauty brand owner—beauty isn’t static, it’s an evolving art form that reflects who we are at each stage of life. Just as Monet's garden blooms season after season, we too have the power to bloom endlessly. Now is the time to claim your light, embrace your evolution, and ask yourself: how will you bloom today?

Join us behind the scenes of a Parisian photoshoot that celebrates the essence of Genuist Beauty—timeless elegance, playful spontaneity, and the strength of women supporting each other. From sunrise at the Arc de Triomphe to joyful moments by the Seine, this story is about more than just beauty; it’s about living boldly and authentically at every stage of life.

Discover why Genuist Beauty’s Brow Primer has been named a Skincare Anarchy 2024 Top Pick in the Brows category! Explore the innovation behind this award-winning product that sculpts, conditions, and holds your brows with ease from esteemed brow expert Alyson Hoag.