Blogs

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Daring to be 'Too Much': A Parisian Photoshoot That Redefined Beauty"

Have you ever been told you're 'too much'? Too emotional, too intense, too bold? I have, and this Parisian photoshoot was my way of embracing every bit of it. From the golden light of the Louvre to the iconic Eiffel Tower, I turned my 'too much' into a celebration of everything that makes me who I am. This journey was about more than just capturing beautiful images—it was about daring to dream big, setting bold goals, and living out loud. Join me as I share how I transformed a vision into reality, and how you can, too.

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Embracing the Perennial Spirit in Paris: A Journey of Self-Discovery & Transformation
n the heart of Paris, where history and elegance intertwine, I embarked on a journey that transcended a simple photoshoot. This was about embracing my own Perennial spirit—blooming boldly and unapologetically at every age. Paris became the backdrop for stepping into my power, silencing the doubts, and replacing them with a resounding “Yes” to life. From channeling Wonder Woman’s strength at the Louvre to celebrating ageless beauty at Giverny, this experience was a declaration: We are forever blooming, forever evolving, forever beautiful.
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A Makeup Opportunity Among the Masters
I recently had the pleasure to present Genuist Beauty to IATSE Local 706, the Makeup Artists & Hair Stylists Guild, at the Makeup Craft Education Event in LA on August 3rd. What an honor it was to discuss my brow care line with these incredible artists who are responsible for creating the looks that captivate us on screens and stages— true masters of their craft.
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The Age of Becoming: How 56 & Beyond Can Be Your Boldest Chapter Yet
Alyson Hoag, CEO & Founder of Genuist Beauty, is redefining what it means to age with purpose and boldness. Discover how she’s turning this milestone into her most powerful chapter yet. Curious about the secrets to living beautifully at every stage of life? Read the blog and be inspired by the Perennial movement that’s all about blooming brighter with each pasing year.

 

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A Cure for Brow Blindness?

If you've been on TikTok lately, you've probably heard about brow blindness—the struggle to find the right brow shape that complements your natural beauty. Instead, many get caught up in ever-changing brow trends, leading to brows that miss the mark. Combat brow blindness and avoid micro trends with Genuist Beauty's Alyson Hoag and get expert tips on achieving natural, flattering brows for a real brow breakthrough.

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