Genius Beauty
Genuist Beauty, founded by beauty veteran Alyson Howard-Hoag, rejects unrealistic beauty standards. Our Perennial philosophy celebrates evolving beauty at every age. Simplify your routine with genuine, ageless solutions—be genuinely gorgeous with Genuist Beauty
![ecom-no-replace-tcuaykgGTjVector-2](https://cdn.shopify.com/s/files/1/0726/1221/7115/files/ecom-no-replace-tcuaykgGTjVector-2.png?v=1701332048)
Sustainable Beauty Principles
![ecom-no-replace-tcuaykgGTjVector-2](https://cdn.shopify.com/s/files/1/0726/1221/7115/files/ecom-no-replace-tcuaykgGTjVector-2.png?v=1701332048)
Eco-Conscious Packaging
![ecom-no-replace-tcuaykgGTjVector-2](https://cdn.shopify.com/s/files/1/0726/1221/7115/files/ecom-no-replace-tcuaykgGTjVector-2.png?v=1701332048)
Repurpose and Recycle
![ecom-no-replace-tcuaykgGTjVector-2](https://cdn.shopify.com/s/files/1/0726/1221/7115/files/ecom-no-replace-tcuaykgGTjVector-2.png?v=1701332048)