Blogs

A Return to Self-Care: Reclaiming the Beauty and Power Within You

A Return to Self-Care: Reclaiming Your Beauty and Power

Self-care is more than a luxury—it’s a necessity. At Genuist Beauty, we believe that caring for yourself is key to rediscovering your beauty and strength. From simple daily rituals to moments of reflection, self-care helps you reconnect with who you are. Let’s celebrate the power of self-care and embrace the beauty that comes from within, at every age and every stage.

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A Makeup Opportunity Among the Masters
I recently had the pleasure to present Genuist Beauty to IATSE Local 706, the Makeup Artists & Hair Stylists Guild, at the Makeup Craft Education Event in LA on August 3rd. What an honor it was to discuss my brow care line with these incredible artists who are responsible for creating the looks that captivate us on screens and stages— true masters of their craft.
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A Cure for Brow Blindness?

If you've been on TikTok lately, you've probably heard about brow blindness—the struggle to find the right brow shape that complements your natural beauty. Instead, many get caught up in ever-changing brow trends, leading to brows that miss the mark. Combat brow blindness and avoid micro trends with Genuist Beauty's Alyson Hoag and get expert tips on achieving natural, flattering brows for a real brow breakthrough.

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“Mastering the Art of Brow Perfection” with Genuist Beauty’s Alyson Hoag at The Makeup Show NYC

Join Genuist Beauty's Alyson Hoag at The Makeup Show NYC for a Brow Masterclass to learn the art of brow perfection. Led by the brow guru, brow protector and brow expert, Alyson Hoag, this masterclass on brows is on Sunday, May 5th, at Demo Stage A from 10:30 am to 11:30 am and is tailored for beauty professionals looking to deepen their expertise in brow care, from foundational techniques to advanced brow styling methods. Also, discover Alyson's innovative brow care products that were recently featured on The Today Show. Visit Genuist Beauty's booth (G8) for a 25% discount.  

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