“Mastering the Art of Brow Perfection” with Genuist Beauty’s Alyson Hoag at The Makeup Show NYC

“Mastering the Art of Brow Perfection” with Genuist Beauty’s Alyson Hoag at The Makeup Show NYC

Calling all professional makeup artists, aestheticians, and beauty enthusiasts! Learn the art of brows and the impact brows play on beauty!  

As we approach The Makeup Show NYC, May 5-6, 2024, at the Metropolitan Pavilion in New York City, we’re particularly excited to highlight a special session by Alyson Hoag, renowned brow expert and founder of Genuist Beauty. For those client’s that are struggling with sparse or nearly invisible brows, makeup applications can often feel incomplete. Alyson's innovative brow care products and her unique 'tweeze-only' methodology offer a transformative solution. 

Join us for an intimate demo where Alyson will showcase how her brow techniques and products that can redefine your client’s brow game, ensuring your makeup never gets lost again.

What to Expect from Alyson’s Brow Masterclass:

On Sunday, May 5th, join us at Demo Stage A from 10:30 am to 11:30 am for Alyson Hoag’s masterclass, "Brow Care & Brow Styling — The Power of Brow Perfection." This session is tailored for beauty professionals looking to deepen their expertise in brow care, from foundational techniques to advanced styling methods that accentuate and transform facial features.

Explore Genuist Beauty’s Innovative Brow Care Line:

Throughout the makeup show, Alyson will also demonstrate Genuist Beauty's celebrated Total Brow Care System at the Genuist Beauty booth (#G8). 

Designed to turn underwhelming brows into striking expressions of personal style, this line features:

  • Roller Brow: A brow-enhancing derma roller with a potent serum for fuller-looking brows.
  • Revival Brow: A daily brow conditioner to maintain optimal brow health.
  • Brow Primer: A texturizing liquid brow wax that provides definition without drying or stiffness.
  • Brow Renewal: A deep conditioning nightly brow treatment to strengthen brows overnight.
  • Roller Brow Defining Pen: A precision tool for filling gaps in the brows and for enhancing color naturally.


Why Brows Matter:

As Alyson often emphasizes, eyebrows are fundamental elements that frame the face and enhance facial expressions. Mastering brow care and styling is not just about beauty—it’s about creating a polished look that can significantly boost confidence and expression.

Visit Genuist Beauty’s Booth:

We invite all attendees to visit the Genuist Beauty booth (G8) at The Makeup Show. Here, you can explore our products more closely, receive personalized recommendations from our team, and take advantage of an exclusive event offer—25% off all products. This is the perfect opportunity to elevate your professional toolkit with top-tier brow care essentials.

Whether you are a seasoned makeup artist or a beauty enthusiast, Alyson’s masterclass at The Makeup Show NYC is an invaluable opportunity to enhance your skills. We look forward to welcoming you and aiding you on your journey to brow perfection.

Prepare for your visit by learning more about Genuist Beauty and our innovative products at www.genuistbeauty.comAlso, stay updated by following us on Instagram, Facebook, and YouTube.

Meet the Brow Guru, Alyson Hoag: 

Alyson Hoag, CEO & Founder of Genuist Beauty, has over 30 years’ experience working in the beauty industry as a brow and makeup artist, and her beauty line with clean formulas in sustainable packaging is for people of all ages and particularly for women in their 40s, and up to get their brows blooming. Get her Total Brow Care System, recently featured on The Today Show, at www.genuistbeauty.com

She’s also the CEO/Founder of  the award-winning Authentic Beauty Makeup Salon & Brow Studio in Atlanta, consistently voted Best Brows Atlanta year after year. Affectionately called the Brow Guru, she has worked with over 100k clients as the brow protector to help people get their brows back through her tweeze-only brow artistry. 


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