Blogs

A Beauty Revolution for Perennial Women: Redefining What It Means to Bloom

Beauty Has No Expiration Date, but for too long, beauty has been confined by narrow ideals. But what if beauty wasn’t about perfection or youth? What if it was about courage, resilience, and celebrating who you are at every stage of life? Join the Perennial Movement and explore how beauty grows stronger with time. Read more about this empowering beauty revolution.

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A Monday Meant for Monet: A Perennial Epiphany in Giverny
Monet’s garden taught Genuist Beauty's Alyson Hoag a truth she’s known for years as a makeup artist and beauty brand owner—beauty isn’t static, it’s an evolving art form that reflects who we are at each stage of life. Just as Monet's garden blooms season after season, we too have the power to bloom endlessly. Now is the time to claim your light, embrace your evolution, and ask yourself: how will you bloom today?
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Daring to be 'Too Much': A Parisian Photoshoot That Redefined Beauty"

Have you ever been told you're 'too much'? Too emotional, too intense, too bold? I have, and this Parisian photoshoot was my way of embracing every bit of it. From the golden light of the Louvre to the iconic Eiffel Tower, I turned my 'too much' into a celebration of everything that makes me who I am. This journey was about more than just capturing beautiful images—it was about daring to dream big, setting bold goals, and living out loud. Join me as I share how I transformed a vision into reality, and how you can, too.

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A Cure for Brow Blindness?

If you've been on TikTok lately, you've probably heard about brow blindness—the struggle to find the right brow shape that complements your natural beauty. Instead, many get caught up in ever-changing brow trends, leading to brows that miss the mark. Combat brow blindness and avoid micro trends with Genuist Beauty's Alyson Hoag and get expert tips on achieving natural, flattering brows for a real brow breakthrough.

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