Blogs

Celebrate National Brow Day with Genuist Beauty’s biggest sale of the year—40% off all products! From our Roller Brow to our award-winning Brow Primer, get the perfect brows you've always wanted. Plus, in honor of Breast Cancer Awareness Month, 20% of sales from our Brow Renewal Nightly Brow Treatment will be donated to the Atlanta Cancer Care Foundation. Shop now and let your brows bloom beautifully while supporting a great cause!

Discover how to achieve stunning brows with Genuist Beauty’s simple, effective brow routine. From conditioning with our Revival Brow Daily Conditioner to shaping with our Brow Primer, and perfecting with the Roller Brow Defining Pen, this step-by-step brow guide will help you create flawless brows every morning. Plus, explore our nighttime brow care tips for healthy, fuller-looking brows all day, every day. Perfect for the woman on the go who wants to enhance her natural beauty effortlessly.

A Return to Self-Care: Reclaiming Your Beauty and Power

Self-care is more than a luxury—it’s a necessity. At Genuist Beauty, we believe that caring for yourself is key to rediscovering your beauty and strength. From simple daily rituals to moments of reflection, self-care helps you reconnect with who you are. Let’s celebrate the power of self-care and embrace the beauty that comes from within, at every age and every stage.

Join the 30-Day Brow Care Challenge!

Gear up for National Brow Day on October 2nd with our 30-Day Brow Care Challenge. Get daily tips, tutorials, and expert advice from Genuist Beauty to achieve bold, beautiful brows. Let’s elevate your brow game together!

Daring to be 'Too Much': A Parisian Photoshoot That Redefined Beauty"

Have you ever been told you're 'too much'? Too emotional, too intense, too bold? I have, and this Parisian photoshoot was my way of embracing every bit of it. From the golden light of the Louvre to the iconic Eiffel Tower, I turned my 'too much' into a celebration of everything that makes me who I am. This journey was about more than just capturing beautiful images—it was about daring to dream big, setting bold goals, and living out loud. Join me as I share how I transformed a vision into reality, and how you can, too.

Alyson Hoag, CEO & Founder of Genuist Beauty, is redefining what it means to age with purpose and boldness. Discover how she’s turning this milestone into her most powerful chapter yet. Curious about the secrets to living beautifully at every stage of life? Read the blog and be inspired by the Perennial movement that’s all about blooming brighter with each pasing year.