Genuist Beauty to Launch at The Makeup Show in Atlanta, 2024

Genuist Beauty to Launch at The Makeup Show in Atlanta, 2024

Genuist Beauty, a brand synonymous with innovation, sustainability, and authenticity in the beauty industry, is excited to announce its debut at The Makeup Show in Atlanta. This pivotal event is scheduled to take place at the Westin Hotel, 3391 Peachtree Rd. N.E., on February 24-25, 2024. Under the leadership of Alyson Howard-Hoag, a luminary in the field of beauty, brows, and cosmetics, Genuist Beauty is set to unveil its highly anticipated brow and makeup line.

Roller Brow dynamic infusion derma roller with brow enhancing serum from Genuist Beauty

A Journey Toward Authentic and Sustainable Beauty

Alyson Howard-Hoag, the visionary founder of Genuist Beauty and Authentic Beauty Makeup Salon & Brow Studio, has dedicated over 35 years to the pursuit of authentic and sustainable beauty solutions as an award-winning brow and makeup artist and salon owner in Atlanta. The launch of Genuist Beauty represents the culmination of this journey, introducing a revolutionary approach to brow and beauty care. Central to the brand's launch is the Total Brow Care System, an innovative collection of brow products designed to redefine the way we enhance and care for our eyebrows. Shop the collection here

Total Brow Care System from Genuist Beauty

The Total Brow Care System: A Revolution in Brow Care

Genuist Beauty's Total Brow Care System is crafted to transform ordinary eyebrows into stunning features of facial symmetry and beauty. This comprehensive suite includes:

  • Revival Brow: A daily treatment designed to nourish and enhance brow health.
  • Brow Renewal Mask: A deep conditioning mask for revitalized, stronger brows.
  • Roller Brow Defining Pen: A liquid stain pen for filling in and subtly enhancing brow color.
  • Brow Primer: A texturizing wax for maximum hold and definition without drying.
  • Roller Brow: A unique derma roller infused with a brow-enhancing serum to stimulate fuller and more defined brows.

Why Genuist Beauty's Brow System Stands Out

In the world of beauty, eyebrows play a crucial role in framing the face and enhancing facial symmetry. Alyson, known as the Brow Guru, has leveraged her extensive knowledge and expertise to develop the Total Brow Care System. Each product is aligned with the principles of clean beauty, sustainability, and effectiveness, reflecting Alyson's commitment to beauty care that is both nurturing and protective.

Genuist Beauty at the Makeup Show Atlanta 2024

Genuist Beauty at The Makeup Show Atlanta 2024

The Makeup Show Atlanta presents the perfect platform for Alyson to introduce Genuist Beauty's innovative products to beauty professionals and enthusiasts alike. The event will also serve as a stage for Alyson to share her extensive knowledge on brow care, emphasizing the importance of eyebrow health and the role of professional-grade products in achieving optimal brow beauty.

Genuist Beauty's booth will feature product demonstrations, exclusive promotions, and insights from Alyson on achieving the perfect brows through non-invasive techniques such as tweezing, avoiding waxing or threading. This is a unique opportunity for attendees to learn from the Brow Guru herself and discover how Genuist Beauty's products can revolutionize their beauty routines while contributing to a more sustainable and authentic beauty industry.

Genuist Beauty cosmetics

About Genuist Beauty

Founded by Alyson Howard-Hoag, Genuist Beauty stands at the forefront of the beauty industry, offering groundbreaking products that enhance natural beauty in a sustainable and effective manner. With over 35 years of experience, Alyson's vision for Genuist Beauty challenges traditional beauty standards, promoting a genuine and holistic approach to beauty that celebrates individuality at every stage of life. For more information about Genuist Beauty and to explore our products, visit our website at

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